Content Marketing Evaluation Criteria
At bestseos.com we evaluate and rank the best enterprise content generation services. We provide our recommendations through the use of in-depth vendor analysis, reviews of work completed, and client evaluations. We understand the importance of finding the best content generation company with the ability to create unique and engaging content. Our rankings are focused on identifying the companies which produce a superior quality service for their clients.
Our analysis of enterprise content generation companies is based on the use of a set of evaluation criteria for the purpose of benchmarking and comparing the top performers. The set of evaluation criteria is comprised of five areas of evaluation found to be most essential to produce effective content generation services. These five areas of evaluation include needs analysis, specialization, keyword analysis, targeting, and volume.
The first is needs analysis. We evaluate the ability of a vendor to identify the unique needs of their clients. What processes are in place to gain an understanding of the client’s business? How is that information used to identify the content needs of the client?
The second is specialization. We look at the types of writers which get involved in various projects and how the agency selects writers based on their knowledge and expertise. Are the writers truly knowledgeable on the topics of which they write on?
The third is keyword analysis. We focus on the methods used to create an effective keyword list. Does the agency understand the suggested terms and how to properly utilize them within the content? Do the selected keywords make sense to the needs of the client and within the context of the content?
The fourth is targeting. Our research team spends time looking at how certain pieces of content are targeted towards different channels or audiences. How does the audience being targeted affect the content? The channel?
The final is volume. Does the agency have the ability to produce a large volume of content while retaining the quality of content? How quickly can specialized content be produced?
We continue to evaluate and rank enterprise content generation services to account for the latest developments and achievements of leaders in content generation. The recommended agencies that have undergone our meticulous evaluation, in our opinion, are best fit to service enterprise content generation needs.
