Local SEO Evaluation Criteria
At bestseos.com we evaluate and rank the best local search engine optimization companies. We provide our recommendations through the use of in-depth vendor analysis, reviews of work completed, and client evaluations. We understand the importance of finding the best enterprise local SEO company with the ability to rank and drive interest to numerous physical locations. Our rankings are focused on identifying the companies that are committed to achieving long-term results for their clients.
Our analysis of enterprise local search engine optimization companies is based on the use of a set of evaluation criteria for the purpose of benchmark and comparing the top performers. The set of evaluation criteria is comprised of five areas of evaluation found to be most essential to produce effective local Search marketing campaigns. These five areas of evaluation include needs analysis, keyword selection, optimization, monitoring, and reporting.
The first of the five evaluation criteria looks at the needs analysis done by the vendor. This includes looking into their ability to recognize the needs specific to the client. Is the vendor conscious of the goals of their clients? How are the strategies that are created targeted to reach those goals?
Keyword selection for local search engine optimization is different than standard SEO. This evaluation include the processes by which a company determines the most appropriate keywords for the local market. Does the company work solely based on general search traffic patterns of the US or do they identify the regional dialects for the target market?
We then look into the optimization of a site both on-page and off-page. This evaluation includes the on-page optimization assessment by assessing the implementation of the keyword strategy throughout content, title tags, and meta tags. It also includes an assessment of the off-page optimization in addition to standard off-page work.
A fourth component identified by us is the vendor’s ability to localize the work. How well does a company do at identifying local search tendencies as compared to global search tendencies? To help identify the effectiveness of a vendor we also analyze traffic statistics to determine if the site is in actuality, targeting the market identified by the client.
Reporting is the last key area identified by bestseos.com. Does the company provide clear and understandable reports to their clients? Do these reports provide recommendations of next steps to take in the campaign or other ways that a client can improve conversions via the site?
We continue to evaluate and rank enterprise local SEO companies to account for the latest developments and advancements of the leaders in local SEO. The recommended agencies that have undergone our meticulous evaluation, in our opinion, are best fit to service the needs of enterprise searching for local success.
