Marketing Automation Evaluation Criteria
At bestseos.com we evaluate and rank the best enterprise marketing automation software providers. We provide our recommendations through the use of in-depth vendor analysis, reviews of work completed, and client evaluations. We understand the importance of finding enterprise marketing automation solutions which provide efficient processes and procedures to automate aspects associated with marketing communications. Our rankings are focused on identifying the companies that are committed to providing their clients with the tools to succeed.
Our analysis of enterprise marketing automation software vendors is based on the use of a set of evaluation criteria for the purpose of benchmarking and comparing the top performers. The set of evaluation criteria is comprised of five areas of evaluation found to be most essential to produce effective marketing automation solutions. These five areas of evaluation include ease of use, implementation time, API, support, and integration.
The first evaluation criteria focuses in on the ease of use of the marketing automation software. The software is evaluated for its overall use and how simple navigation and action features are to allow for sales and marketing to take advantage of the features of the software with minimal education time.
Implementation time is also evaluated to ensure that companies are able to take advantage of the marketing automation services with as little downtime and implementation time as possible. The faster it is to implement the better it is.
The APIs available for development are also evaluated. Are developers able to create applications that pull from the software? What platforms are able to pull information? How secure is the API?
The overall support is also important to users of the marketing automation software. Does the support team go out of the way to help customers use the software? How quick is the support team in handling billing and technical related issues?
Finally, what kind of integration methods are available with the software? Is the software compatible with different office and sales software? How easy is it to integrate within other software applications?
We continue to evaluate and rank enterprise marketing automation solutions to account for the latest developments and advancements of the leaders in marketing automation. The recommended vendors that have undergone our meticulous evaluation, in our opinion, are best fit to service enterprise marketing automation needs.
