Social Media Marketing Evaluation Criteria
At bestseos.com we evaluate and rank the best enterprise social media marketing companies. We provide our recommendations through the use of in-depth vendor analysis, reviews of work completed, and client evaluations. We understand the importance of finding the best enterprise social media marketing company with the ability to achieve consistent results in a constantly evolving industry. Our rankings are focused on identifying the companies that are committed to achieving long-term results for their clients.
Our analysis of enterprise social media marketing companies is based on the use of a set of evaluation criteria for the purpose of benchmarking and comparing the top performers. The set of evaluation criteria is comprised of five areas of evaluation found to be most essential to produce effective social media campaigns. These five areas of evaluation include timeliness, brand management, consultation, methodology, and reach.
The first aspect that is used to evaluate companies is trend awareness. How well does the company understand current online social trends? What sites are consumers using more? Are there any new trends on the way that the company has noticed, that others do not yet recognize, creating a competitive advantage for their clients?
The next aspect that vendors are evaluated by is brand management. How well do they do at maintaining a consistent message between the main site of their clients and the social media profiles? How is the vendor using social media to build the brand of their clients?
Consultation is the third vital part of social media optimization that is recognized by bestseos.com. How regularly does the vendor meet with the client to provide them with a status update? Do they provide suggestions on how to use the social networks to convert to business?
We then analyze the methodology of the vendors. This specifically evaluates the process by which the vendors work within the social networks. How does the company work to build a following? Do they use tactics that could end up getting their clients banned?
The ability of a vendor to provide their clients with the maximum possible effective reach is the final aspect evaluated by us. We assess the vendor’s knowledge of the different audiences on the social networks, and determine their effectiveness at matching their client to the most appropriate audiences.
We continue to evaluate and rank enterprise social media marketing companies to account for the latest developments and advancements of the leaders in social media marketing. The recommended agencies that have undergone our meticulous evaluation, in our opinion, are best fit to service enterprise social media marketing needs.
