Video Marketing Evaluation Criteria
At bestseos.com we evaluate and rank the best enterprise video marketing companies. We provide our recommendations through the use of in-depth vendor analysis, reviews of work completed, and client evaluations. We understand the importance of finding the best enterprise video marketing company with the ability to achieve consistent results in a constantly evolving industry. Our rankings are focused on identifying the companies that are committed to achieving long-term results for their clients.
Our analysis of enterprise video marketing companies is based on the use of a set of evaluation criteria for the purpose of benchmarking and comparing the top performers. The set of evaluation criteria is comprised of five areas of evaluation found to be most essential to produce effective video marketing campaigns. These five areas of evaluation include engagement, idea generation, brand integration, SEO strategy, and reach.
The first is engagement. We evaluate the vendor’s ability to create an engaging video message which ultimately encourages users to interact in one way or another. Does the vendor set a clear goal for each video message? Do viewers engage with the videos?
The second is idea generation. We evaluate the vendor’s ability to craft a variety of ideas for the creation of videos. What creative process does the vendor use in order to determine what videos to create for their clients?
The third is brand integration. We look into the strategies and methodologies used to integrate the brand name and likeness within the video marketing materials. How does the vendor carefully integrate the brand into the purpose of the video?
The fourth is SEO strategy. We evaluate the strategies the vendor employs in order to ensure the video will be visible as users are searching for topics relevant to the video. What on-page optimization factors does the vendor take into account? What off-page optimization strategies are employed?
The final area is reach. How large are the distribution networks where the videos are being posted? Does the company post only with YouTube or do they post to other video networks as well such as Vimeo? Does the vendor post the video to any networks targeted to the market of the video?
We continue to evaluate and rank enterprise video marketing companies to account for the latest developments and advancements of the leaders in video marketing. The recommended agencies that have undergone our meticulous evaluation, in our opinion, are best fit to service enterprise video marketing needs.
