Video Production Evaluation Criteria
At bestseos.com we evaluate and rank the best enterprise video production companies. We provide our recommendations through the use of in-depth vendor analysis, reviews of work completed, and client evaluations. We understand the importance of finding the best enterprise video production company with the ability to create highly effective videos delivering important marketing messages and information. Often times we connect directly to the clients of a vendor and ask about their overall experience as well as details about the processes, reporting, and success of the campaign.
Our analysis of enterprise video production companies is based on the use of a set of evaluation criteria for the purpose of benchmarking and comparing the top providers. The set of evaluation criteria is comprised of five areas of evaluation found to be most essential to create videos which deliver the intended message or information effectively. These five areas of evaluation include production quality, animation quality, actor quality, communication, and optimization.1) Production Quality
2) Animation Quality
3) Actor Quality
4) Communication
5) Optimization
The overall production quality compares the quality of the video at final production compared to the final works of similar video production agencies. Comparisons are made at multiple levels to determine the overall quality.
Animation quality focuses on the computer generated animations used in the final production of the video and the processes used to generate the animation for use in high quality video environments. The software used and the design principles integrated into the video production campaign are also evaluated.
The overall quality of the use of actors or the use of stock footage obtained from third-party sources is compared to the quality seen in videos produced by similar video production agencies. Believable scenes and the quality of oral communications are evaluated and compared between agencies.
The firm’s overall ability to adequately communicate with clients is evaluated to ensure that clients are given plenty of opportunity to influence the final product created for their own purposes. Using client input on animations, actors, and other aspects of video can create a more relevant final product.
Optimization for distribution in a wide range of media (online distribution, television distribution, or other various video distribution methods) is compared to the video quality when converted for selected methods of distribution by multiple vendors while being compared to industry standards. The codecs used to optimize the video for distribution are also evaluated.
